Now Baby boomers represent the fastest-growing and wealthiest segment of the population. Increasingly, they are finding themselves single. In fact, more than one-third of the 97 million Americans over 45 are unattached and are turning to the Internet for love. eHarmony's expertise in helping members fall in love and develop successful relationships makes it an ideal resource for the ThirdAge audience, which is overwhelmingly seeking long-term, committed relationships -- not casual bonds. 

"eHarmony is the only online service to focus specifically on relationship building -- a distinction of enormous significance to our baby boomers who know a thing or two about love," said Sharon P. Whiteley, CEO of ThirdAge. "As business partners, eHarmony and ThirdAge are 100 percent compatible, as both parties offer a best-in-class service, intrinsically understand the values, desires and dreams of the over-40 generations, and share a commitment to improving and enhancing their lives." 

"ThirdAge is committed to helping millions of baby boomers realize that the years beyond 40 can be a time of possibility and opportunity, not limitation," said Greg Forgatch, CEO of eHarmony. "With eHarmony's proven matchmaking technology, we will help establish meaningful relationships for thousands of individuals who are past the point of simply looking for a date." 

I'm a M W Seeking a W M Age to Zip

eHarmony is an online relationship service -- as opposed to the many dating sites on the Internet -- and is focused on helping singles of all ages find lasting and loving relationships. To help single baby boomers achieve this goal, Dr. Neil Clark Warren, the founder of eHarmony, will be contributing focused content to the ThirdAge Web site. 

"By this point in their lives, people are finished with games," said Dr. Warren. "They may have been through a first marriage or relationship, and they recognize what's really important for success. I'm glad we can assist this growing group of people to better understand and meet their relationship requirements."